Sugar High Cakes create the most amazing trend setting cakes from scratch using only the finest ingredients. This means that not only will your cake look like an individual work of art, it will also taste utterly delicious.
Dee who owns Sugar High Cakes has a background in interior design and her creative flair, use of colour and design and meticulous attention to detail shine through in all her creations.
From the rustic chic of a semi naked drip cake to the exquisite elegance of a handpainted cake, Sugar High Cakes really can capture your vision of your perfect wedding cake and work in consultation with you to design a real showstopper piece.
Over to Dee now to tell us more about her passion for her work.
Tell us a little about yourself and your business?
My name is Dee Farrance, and I’m the founder of Sugar High Cakes – a name inspired by the happiness we feel when we eat cake! The company is a progression from my previous business, which was an artisan cafe and bakery based in Dubai. After moving to England in 2015, I could not wait to get back into the cake world, this time with full focus on the wedding scene.
I am an interior designer by education, but I find the art of designing and creating edible masterpieces far more appealing! Traditional cakes are pretty, though I rarely make those, even when a bride has one in mind. Mostly, my brides are pleasantly surprised with an original, unusual, and contemporary cake design.
What motivated you to start your business?
The unrivaled pull of sugar, the magical transformation of batter to cake, the amazing aromas of freshly-baked cakes, and the opportunity to make delicious, sweet things with my hands!
Also, the process of meeting excited couples and contributing something memorable to their special day is highly addictive and very satisfying!
Tell us a little more about the day to day activities of your business
There are many stages and processes that take a wedding from nonexistence to full blown five-tier magnificence. For a weekend wedding, I bake on Monday. Tuesday is for making the fillings, torting and filling each tier, and covering the cakes in chocolate ganache. Often, there is extensive cleaning of working stations between tasks.
Wednesday is the day for coloring and rolling fondant, then covering the tiers and the base board. That leaves me with Thursday and Friday to decorate the cake. If there are many sugar flowers for the cake, I start those the week before the cake is due.
If our readers were to order from you, what can they expect?
They would receive a cake design never seen before, as I draw inspiration from the theme, style, and colours of the wedding. Sometimes, where there is no theme, I will design a cake around the passions and interests of the couple, or incorporate elements from the venue.
They might also taste some cake flavors unlikely to appear elsewhere, such as chocolate chip cookie cake with brown sugar buttercream, coconut with passionfruit curd, or chocolate banana with peanut butter frosting. After all, when your cake looks unique, the inside has to be different, too!
How can couples judge if a company is the right fit for their wedding?
When it comes to cake, I would say follow your instinct. If you get a positive vibe browsing their website, check their social media presence and read some reviews. Contact the company, and if you get a speedy, friendly, and personalized reply, I think it is worth pursuing.
Location plays a role as well, especially when it comes to cakes. It is better to find a fairly local supplier to your venue, but do check delivery zones. Obviously, budget matters, but I truly believe that you get what you pay for. If you are quoted £100, you might want to reconsider, as that’s close to the ingredient cost of a 3-tier cake!
Lastly, check that their style is aligned with yours. If the company is all about luxury and opulence, but you are more of a smart-casual couple, it’s probably not the best match.
What are your favourite moments from previous weddings you’ve been involved with?
I had driven 50 miles to deliver a wedding cake on a day where my family and I were traveling to Disneyland Paris. I got to the venue, unraveled the cake, and set it in place. In the ladies room, as I was washing my hands, I ran into the bride.
We walked back to the wedding reception, and she gasped at the sight of the cake. She loved it, and said it was exactly what she wanted. I was already on a high from a successful delivery and the anticipation of a holiday a few hours away, and her reaction was the icing on the cake!
The bigger picture – does your business offer goods/services outside of the wedding world?
Let’s face it, cake is for all occasions. I love creating superhero and Disney (did I already mention Disney?) themed cakes for kids and kids at heart. Cake also makes excellent dessert, so it’s great for dinner parties and social gatherings.
What have you got planned for the next 12 months?
I have been working solo since I started the business, and I will be adding an assistant or two for the summer season. More hands equals more cakes, and fewer couples turned down for late booking. I am getting a feel for Sussex, and I know which areas I want to target, therefore will be focusing on marketing through wedding fayres in those areas.
I also have plans for authoring a book about baking, although this is looking slightly over 12 months.
And finally, what or who inspires you and why?
I see patterns, textures, and colours everywhere. I am inspired by everything, from animals to architecture. I might see a texture in nature, and try to replicate it out of sugar or chocolate. I love great food, and I often create a flavor combination from a dessert I had at a restaurant.
Sometimes I’m inspired by a chocolate bar, and I add a chocolate peanut butter cake with caramel and toasted peanuts to my menu! I admire the work of renowned cake artists, especially those who set trends in the cake world.
Images courtesy of Sugar High Cakes