Wild Rose create the most amazing arrangements for your wedding. From fabulously funky florals to traditional bouquets with a delightfully modern twist. And if you’re looking to make a statement with a floral crown, Rachael will design something outstanding for you.
Rachael acknowledges that wedding themes follow trends and fashions, but she also ensures that all her work is unique. Your flower arrangements will be exclusive to you and your wedding. From cascading waterfall bouquets of elegant blooms to magnificent oversized showstoppers, whatever you style Rachael will create something totally bespoke.
Rachael also encourages her brides to take as many ideas and mood boards galore along to their consultation. Let your creative juices flow and let Rachael design the most fabulous for you. Over to Rachael now to tell us more about her love of all things floral.
Tell us a little about yourself and your business
Hello! I’m Rachael Ashton and I’m the creator of Wild Rose, a wedding and events florist based in Buckinghamshire.
Wild Rose champions those who like things a little different. I’ve never really grown out of my teenage grunger phase, so I think that’s where my floral style comes from.
Although I still love an all black outfit, my floristry revolves around the big, bold and beautiful. Don’t get me wrong I’m all for a soft, muted colour palette, but give me bright, colourful, textural flowers and foliage and I’m a happy girl.
What motivated you to start your business?
Wild Rose had been an idea in the background for about a year before it all started. Long story short, when life hands you lemons, you make the most delicious lemonade you could ever imagine.
I’d worked for others ever since I started my floristry career, and finally the time came for me to create my dream. No time like the present! I wanted to design a business around the type of floristry that I love, do things how I like to do them, and work with people whom I can be myself with.
And above all… be my own boss! Combining everything I’d learnt since starting as a Saturday girl, working briefly for Jane Packer in London and for local village flower shops near me, I developed a brand and style around who I am and what I love.
Tell us a little more about the day-to-day activities of your business
During the quieter months in the lead-up to wedding season, most days are filled with admin, contacting clients and drumming up as much work as possible.
I spend a fair amount of time flicking through Instagram and Pinterest to keep my inspiration levels topped up by checking out what my favourite accounts are up to and noting down new techniques and styles that I want to try out.
The great thing about floristry is there is no right or wrong way, everyone has their own style and that’s what makes it so unique. But it’s also so important to keep the ideas flowing and test your skills every now and then.
During the busier months I’m focussed on planning and creating weddings and events, meeting with couples and new clients, and doing freelance work for other awesome independent florists and events companies.
If our readers were to order from you, what can they expect?
A fun, relaxed and personalised experience. I like to treat each couple and client as if they were my first. It’s all about them, and I’m always so grateful to be approached about work, so you’ll always have my full attention!
How can couples judge if a company is the right fit for their wedding?
I think it’s easy to tell within the first minute whether you’re on the same wavelength and if there’s an instant connection. Most couple’s will do a lot of research before approaching a business, so if you’re the lucky one then be honoured!
A lot of work is created through word-of-mouth, also a couple may have seen your work at another event and decided they like what they see. Where flowers are concerned you want to make sure there’s a mutual agreement of style and taste.
The beauty of the wedding florist industry is there’s definitely no shortage of us! So couple’s are always guaranteed to find someone they love.
What are your favourite moments from previous weddings you’ve been involved with?
When I first started out I did freelance work with Joanna Carter who’s a fabulous wedding florist based in Oxfordshire. One of the first weddings I did for her was at Blenheim Palace in one of the grandest, most beautiful rooms I’d ever seen. It felt amazing to hear the guided tours walking past saying ‘wow’ as we set everything up.
Whilst I was working at Jane Packer we did a lot of bouquets for big names around the City. My colleague made a couple of stunning bouquets for David Walliams, and I had the honour of making arrangements for comedian Matt Berry and Joan Collins. That was pretty cool! Mum still likes to show the pictures to anyone she can.
The bigger picture – does your business offer goods/services outside of the wedding world? Tell us more
Of course! Although weddings are my absolute favourite, I cater for all floristry needs. I host seasonal workshops such as Mother’s Day bouquet and Christmas Wreath making (2018 workshop already in planning stage so stay tuned!).
I work with the Hair and Beauty school run by Holly Preston at Nether Wichenden House to create bridal bouquets for their styled shoots as part of their courses. I also cater for private parties and events, clients who love fresh weekly/fortnightly arrangements delivered to their door, styling for commercial and editorial shoots, funeral work, the list goes on!
What have you got planned for the next 12 months?
As my business is still fairly new I pretty much take each day as it comes.
My diary is filling up with weddings, photoshoots and freelance work which is really exciting, but as I’m still in the first year of business every day is filled with drinking a lot of coffee and digging deep to contact as many potential clients as possible to get the Wild Rose name out there so it can evolve and grow to it’s full potential.
And finally, what or who inspires you and why?
Nature! As cheesy as that sounds I’m constantly in awe of the world around us and what it provides. The smallest, intricate details of a petal on a tulip will literally make my jaw drop.
Mix that with my friends who also run their own floristry businesses, and the forever-growing list of people I follow on Instagram makes for a kick-ass combination.
All images courtesy of Wild Rose