In Conversation with Sarah at Tiny Sarah’s Cakes

by Michelle
Tiny Sarah's Cakes on Girl Gets Wed

Sarah at Tiny Sarah’s Cakes bakes the most fun, quirky and absolutely delightful wedding and occasion cakes and much more.

We all know that there’s something special about a wedding or occasion cake that makes us smile and we love this quote from Sarah’s website “a cake is never just a cake when we work together. Cakes are pieces of happiness as well as being pieces of art.”

Image Source: Assassynation

Sarah’s wedding consultations sound like truly delicious affairs with the chance to sample several flavours of sponge and filling, so you can select just the right combination that you love.

These consultations are also a fantastic opportunity to share all your cake design ideas with Sarah. She will then create a fabulous cake specifically based on your unique preferences and ideas that will look amazing and taste awesome.

Over to Sarah now to tell us more about her business.

Tell us a little about yourself and your business

Hello! I’m Sarah and I run Tiny Sarah’s Cakes – because I’m pretty tiny! I am from France, where I completed my baking training a few years ago, worked as head chef decorator in one of the most popular American cake shops in Paris, and moved to the UK and Reading more specifically in 2016.

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Since then, I’ve been growing my very own cake business. I mostly make wedding cakes, but any other celebration cake too – as long as the theme and style works with my own! I also make dessert tables, and you can find me at various vegan festivals all around the South / Midlands.

Image Source: Red Door Photography

All my cakes are vegan but certainly not all my couples are. A lot of them just like my style, try the cakes and see that they are just as tasty as any other – if not more!

What motivated you to start your business?

When I was 18, I took a sabbatical because I felt completely lost and had no idea what to do with my life. I bartended in a pub in London for a couple of months, but my mum broke her wrist and asked me to come home to help her with her daily life – she wasn’t even able to put her socks on alone. There was no question that I had to be there to help her, but these months were really lonely and depressing – all of my friends were at uni or doing new and exciting things, while I was stuck at home alone.

Image Source: Red Door Photography

I started to bake during these months and would go to see my friends every weekend with new cakes, and feeding people just made me so happy! That’s when I thought of, one day, starting a baking business. And I then fell in love with decorated cakes – I’ve always been into art and illustration, and cakes seemed like the perfect medium to combine everything!

Tell us a little more about the day to day activities of your business

My days usually entail a ridiculously early start (when you’ve started work at 7am for a long time, it becomes a habit!), a lot of baking and standing up on my feet – I usually don’t really take breaks, because I find it really hard to get back to work!, and unfortunately, some admin haha! Which is basically the only time in the day that I sit down.

Obviously, there’s also always the day when I have to go to the wholesalers but it’s thankfully not too often as I buy everything in bulk!

If our readers were to order from you, what can they expect?

With me, couples get a truly tailored service. I never do the same cake twice, I never replicate a cake from someone else’s. I always work with the couple to make them the cake that is actually perfect for them, taking inspiration from other cakes they like, abstract ideas, stationery, design, the wedding dress and suits, etc.

They can book a consultation with me, where they’ll be able to taste four different flavours of sponges and four different flavours of fillings, and we will discuss their ideas.

How can couples judge if a company is the right fit for their wedding?

It is my personal belief that you should be able to feel like you could be friends with your wedding suppliers. You want them to be professional, of course, but weddings are so charged with emotions that I think feeling like you can be close to your suppliers is really important.

Image Source: Red Door Photography

They should listen to you, give their input, stay true to who they are and to who you are and what your wedding will be like too.

What are your favourite moments from previous weddings you’ve been involved with?

I am an absolute sucker for vows. I just become so emotional it’s ridiculous. I’m probably the one in the room who’s crying the most.

The bigger picture – does your business offer goods/services outside of the wedding world? Tell us more

Absolutely! I make any sort of cake really, birthday, anniversary, or cakes just because you want to stuff your face. I also attend a lot of vegan festivals as a stallholder and sell mixed treats. I am developing a new range of products at the moment – but it’s a secret for now!

Image Source: Assassynation

What have you got planned for the next 12 months?

Very exciting things! The launch of a new product, but most importantly I’m looking at premises to open a cake studio  around Reading, where I will be making the cakes, hosting workshops and pop-up events. I am so excited about this new project, I can’t wait for it to actually start!

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And finally, what or who inspires you and why?

I spend hours and hours on pinterest and Instagram, looking at pictures of cakes but of anything really. Anything can be turned into a cake.

I also happen to have a masters in philosophy of art, which I know definitely has influenced my way of working.

Image Source: Assassynation

All images courtesy of Tiny Sarah’s Cakes

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