Are you looking for wedding flowers that are a little wild, romantic and whimsical? Great then let us introduce you to Kerry at Cottage Garden Weddings.
Kerry’s approach to wedding floristry is inspired from her rural location on the Herts/Beds borders and we so love the fact that she sources the majority of her blooms and foliage from nationwide growers as well as her own garden.
Kerry really does let the flowers do the talking, with the resulting arrangements having that relaxed, just plucked from the garden feel that looks effortless, but as we all know, most things that look effortless take great skill to appear that way.
We’ll let Kerry tell you more about what she does now and why she finds her work such a joy.
Tell us a little about yourself and your business
My name is Kerry, and my company is called Cottage Garden Weddings and I am a bespoke wedding florist. In 2016 I took the plunge and stated my own company after working for the past twenty years in nursing.
What motivated you to start your business?
My daughter getting married gave me a real ‘eureka’ moment and I realised that I was working hard but not happy so I took the plunge to return to floristry (something I trained in when leaving school). I felt it was right to branch out on my own and do something I love and am passionate about so I chose to concentrate on the world of wedding flowers. My style is very natural and loose and I love using locally sourced British flowers and foliage wherever possible.
Tell us a little more about the day to day activities of your business
On a day to day basis my work can be varied. Some days are admin days where I am in the office all day, I have quotes to write and send out and some book keeping. But the week generally gets busier as it goes along. Tomorrow I am working on some designs for an upcoming photoshoot and will spend a few days starting to prep those designs, Saturday will be fun as I am taking some brides to choose flowers at the New Covent Garden Flower Market for their forthcoming weddings.
Each week will be very different depending on what weddings I have. Some weeks it’s mostly office bound, and others are very hands on. If I have a wedding I will make sure I catch up with the bride a few days before the wedding and then it is an early morning start to the flower market or flower farm to personally choose the flowers I will be using. Once back at my workshop the fun but hard work begins with early starts and some late nights.
If our readers were to order from you, what can they expect?
I like to offer a personal and bespoke service and only work on one wedding per week, I can then ensure that the bride gets the attention to detail that is expected. On the day I personally deliver bridal flowers and set up any arrangements to reception are if required.t the venue, I am on hand to pin on buttonholes and move any flowers from the ceremony.
I love the variety that working for yourself brings. I’m a bit of a perfectionist when it comes to how things look.
What are your favourite moments from previous weddings you’ve been involved with?
When I’m working with a couple, I like to get everything perfect for them so I am very happy to keep ideas coming. We bounce ideas back and forth, visit the flower market/farm for inspiration and chat lots.
I like to personalise my quotes with a mood board, pins and emails. The most important thing for me is ensuring they walk into their wedding and it’s exactly as they hoped it would be. I would say the most important thing, for me at least, is contact to build up the relationship as its it so important.
There is nothing more amazing than seeing your clients happy with what you have produced for them.
What have you got planned for 2017?
2017 is so exciting for me and already very busy. I have been involved in some very exciting photo shoots and some amazingly beautiful weddings. My goal this month is to crack social media.
And finally, what or who inspires you and why?
My family, first and foremost. I am so grateful for all the support they have given and continue to give to allow me to take this huge step into the wedding world. Business wise, I’d have to say that Jay Archer from Jay Archer Floral Design has been a massive inspiration and I would have been lost without her help, advice and mentorship.
All images courtesy of Cottage Garden Weddings