Jenny’s interest in the world of weddings began on a part time basis, alongside her primary career at the time. Fast forward to today and Jenny is the proprietor of her own wedding boutique, Honeyblossom Bridal.
The boutique stocks a variety of gowns from well known designers So Sassi, Mia Mia and Catherine Parry, along with a range of accessories to make your wedding outfit complete. You’ll also be fascinated to read more about Honeyblossom’s shoe customisation service, where your favourite shoe style can be given a wedding makeover, how clever is that?
Jenny is also busy planning her own wedding and my goodness, talk about being in the right place for that. Just imagine having your own boutique at your fingertips as your bridal inspiration. So, many congratulations and we’ll hand over to Jenny now to tell us more about her business.
Tell us a little about yourself and your business
I’m Jenny and I own and run a wedding dress boutique – Honeyblossom Bridal in Sale, Cheshire. About me – I’m Manchester born and bred and a Sale resident! I myself am a bride to be and I’m getting married in Summer this year!
Honeyblossom Bridal is an appointment only bridal boutique, so we can give you our undivided attention! We’re super passionate about British designers and offering brides choice. This was and continues to be the main driver when I pick suppliers to work with.We are proud to stock three British wedding dress designers – Catherine Parry, So Sassi and MiaMia. We also carry veils from The Couture Veil, all handmade in the U.K. Further, we work with two local suppliers to provide a customised shoe service, as well as hand embroidered vintage hankies, the perfect keepsake for any couple! Of course, we also have those wedding accessory must haves too, like hoops and belts.
What motivated you to start your business?
After being chief bridesmaid no less than three times, my interest in all things wedding increased and I took on a part time role in a Greater Manchester bridal boutique alongside my other career – the world of tax advice, quite different from the world of wedding dresses! The role opened my eyes to the bridal world in a way that I wasn’t expecting and I soon set my sights on pursuing a career in the industry.
I come from a family of entrepreneurs and I dreamed of having my own bridal boutique. After lots of planning, saving, support and encouragement from my family, friends and colleagues, Honeyblossom Bridal was born. The logo and artwork were all designed by my brother who also has his own business albeit in a very different industry – tattoos!
Tell us a little more about the day to day activities of your business.
Every day is different! We put aside approximately 90 minutes per bride for their wedding dress appointment. When brides and their parties enter the boutique, this is the time to relax! Let me make you a tea or a coffee whilst you peruse the wedding dresses and accessories we have in the boutique. I will then talk a bride through the styles, designers and things to consider, then it’s try on time! We do, of course, offer shorter appointments if you’re coming to look at just veils for example.
When we’re not seeing brides, or chatting with them pre or post their appointment, we love social media – Twitter, Facebook, Instagram, Pinterest – we also spend time updating our website with the latest news. Of course there’s all the more boring stuff in the background – paperwork unfortunately does have to be done!
If our readers were to order from you, what can they expect?
Despite my professional background, I have a very laid back and open style – I love to hear about people’s weddings! Being a bride myself, I really understand the ups and downs of wedding planning and the excitement of finding ‘the one’.
I massively encourage brides to be honest – I won’t be offended if you don’t like a wedding dress or a veil – it’s such a personal decision and the honesty really helps me understand a brides likes/dislikes and means I can provide recommendations and suggestions that are appropriate!
How can couples judge if a company is the right fit for their wedding?
Whilst we have been planning our wedding, I have found that fit is super important, and a big driver to this is relationships! With most things in the wedding industry, you are speaking to a vendor or supplier for maybe 12 months or more so it’s key you have a good relationship with that person.
For us, part of that relationship is trust, and I feel that trust is built where someone is honest but professional, and you feel as if they are knowledgeable about their product/service. Equally, I really start to trust people when they put their hands up and say they don’t know but then will work to find you an answer – you really feel as if you’re being looked after. This is so important to us, we walked away from some vendors as the relationship and professionalism was just not there.
What are your favourite moments from previous weddings you’ve been involved with?
Being chief bridesmaid three times and attending weddings as a guest means that there are so many I can mention! I’m into music so I love an awesome band – we recommended a band from my fiance’s brother’s wedding to my friend who then booked them, they were amazing! I also love going to weddings which have non-traditional/typical/British elements – my friend is Iranian and she had some wonderful moments in her day which reflected her heritage, and I love that more and more brides are doing their own speech now – I will definitely be doing the same!
As different as the weddings have been that I’ve been to, one thing is consistent – nothing beats the looks on the faces of the happy couple when they make their vows to each other – it’s so special and gets me every single time!
The bigger picture – does your business offer goods/services outside of the wedding world? Tell us more.
Our customisable shoe service is certainly not restricted to weddings! Basically, any shoe can be taken and personalised to your liking. Whether that’s a complete recover, adding buttons, sequins, glitter, flowers – you name it, it’s probably possible! Even changing the colour or fabric of the tongues in your Cons can be done.
We love that our customers will have something personal to them which you won’t see in any wedding magazine, oh and typically comfortable to boot – as we can work with almost any shoe!
What have you got planned for 2017?
2017 is certainly going to be an exciting year. We’re going to a trade show next week in Harrogate to choose some of the new styles which will be arriving into the boutique this year. We’re also in talks with a local headdress maker, it’s all a bit hush hush at the moment, but watch this space!
On a personal level, we have four weddings to go to including our own, and my fiance turns 30 this year so we will need to squeeze in lots of celebrating!
And finally, what or who inspires you and why?
This is a really tough one as I feel like I’m surrounded by inspiration! I’m 100% inspired by people – especially those who are willing to break the mould, go against convention or simply be an individual, and how we, as such a diverse group of people, find common ground and love, forming relationships that can last a lifetime. A wedding can sometimes be part of those relationships, and I’m really lucky that I can be part of that.
All Images courtesy of Honeyblossom Bridal