A diamond engagement ring is something that will be cherished forever, so how do you go about choosing such a beautiful token of love? Cue New York based jewellers Benz & Co whose collection of diamond jewellery is the epitome of chic modern elegance.
Ben, the owner has grown up around diamonds, his family having been in the industry for over sixty years. It’s this experience and expertise, together with a real passion for design and a true dedication to customer service, are the hallmarks of Benz & Co.
One satisfied customer quoted on the Benz & Co website describes his experience like this “Ben was a world class act from start to finish. An absolute breeze to work with, he politely, clearly and efficiently answered every question we threw at him. The ring was the most stunning I’ve seen to date, and still is, and it was incredibly good value for money.” Fine praise indeed wouldn’t you agree?
It’s now our pleasure to hand you over to Ben for his fascinating insight into all things diamond.
Tell us a little about yourself and your business
I’m been involved in the diamond industry for as long as I can remember. My family has been in this industry for over sixty years, spanning the entire pipeline from acquiring rough diamonds from the world largest sources of diamonds through producing in our own factories in Israel, to marketing via diversified global programs.
Being raised within a family that has so much love and passion for diamonds endowed me with a sense of true appreciation for every aspect of this rewarding profession.
I am proud to present my own exquisite collection. The new collection symbolizes elegance, modern chic and reflects a triumph in handcrafted perfection.
In addition, I’m the husband of Coral (Since we’ve been 17!) a father to Lenny David and to our lovely “daughter” Kimi the Shitzu.
What motivated you to start your business?
First of all my passion for jewellery diamonds. I start every day with a sense of excitement that I am going to do what I really love. Second, the value that I bring. My family and I have an extensive experience, and I leverage our expertise to identify diamonds that I know will surprise and delight my clients.
Of course, value plays a big part in my artistic decision making. I also believe that any piece the customer chooses should be a sound and rewarding investment, which they can cherish and treasure forever.
Tell us a little more about the day to day activities of your business.
I start my day by checking my emails and go through all the orders we have. I verify all the orders, see if we have any special requirements and then confirm and process them.
Then, a big part of my day is going to business… I have meetings with diamond dealers and looking for special stones.
This also requires me keeping a finger on the pulse regarding my inventory and to track my inventory, especially of the diamonds. so I count and record each diamonds and jewellery we own.
I work closely with our designers and craftsmen, planning how to cut the diamonds and always thinking of new collections of jewelry.
I personally check every stage of the process, from sawing to polishing to smoothing the diamond and that fit it to the right ring. This process is always interesting for me and full of surprises.
I like to communicate personally with clients. This because I believe I must be in touch with my clients to provide a quality service.
I’m also very involved in our social media and online marketing as I really love, you can take a look at our Instagram, where I post most of our photos and videos
If our readers were to order from you, what can they expect?
Our aim is to combine our knowledge of quality, spirit of design, and expert skill to help you realize your dream piece at an incredible value.
I handpick every diamond and design the jewels around them from scratch. I am a perfectionist at heart, and I put my full effort into making sure every detail of each piece is created to the highest standards.
The ring itself will arrive inside an elegant gift box with appraisal and the diamond certificate. We ship with FedEx 2-days express shipping, which is fully insured shipping.
How can couples judge if a company is the right fit for their wedding?
When you choose bridal jewellery – no matter if this an engagement ring or a wedding ring – It’s not about the company, but about the ring. I believe we can fit every couple, as we offer a wide range of preset engagement rings that are suitable for different couples with different styles.
And even if couples don’t find exactly what they are looking for, we offer the option to design a ring from scratch. Couples can simply choose their favourite with any metal they want, then select they diamond they want – shape, color, etc – and simply design the perfect ring for themselves. Alternatively,if they prefer, they can start this process of designing a diamond ring with choosing the diamond first.
I think that couples can judge us by the added value we offer: things like lifetime warranty and upgrade plan. And of course according to our personal service, by professional experts. We know that buying a ring is a serious matter and that’s why we offer a free consultation with one of our experts. We give personal advice right from the start of the process and work with couples to ensure they get their dream ring.
Each woman dreams about a different ring and each couple has a different budget. The process of choosing the right ring can be very exhausting and more expensive than expected. We’ll guide the couple, explain everything in absolute detail and we will try to make this all process of choosing, buying, and getting the ring simple, hassle-free and easy as possible.
What are your favourite moments from previous weddings you’ve been involved with?
Wow there are so many… In our industry, every day you are witness to special moments of so many people…
For instance when someone sends you some photos or a video of his proposal and you see how excited the future bride is about the ring. Or when you receive a thank you email from a couple who were grateful for the ring and the incredible value they received, these great moments are not measured by money, it feels so good and you know that you are doing something right in this world.
The bigger picture – does your business offer goods/services outside of the wedding world? Tell us more
Our main category is bridal jewellery but we offer a wide range of fine jewellery in general, to anyone who loves diamonds or wants to buy something special, or to celebrate and cherish a special moment: we have a wide range of all kinds of diamond jewelry: Earrings, Necklaces, Bracelets, rings and all things diamond.
What have you got planned for 2017?
This year we will continue to focus on our online activity and to reach new markets. In addition, following the recent big improvements to our website, we plan to expand our product line redesign and our New York City showroom at 580 Fifth Ave.
And finally, what or who inspires you and why?
Michael Kors, His Simple, elegantly tailored clothing, innovated designs and great value for the money.
All images courtesy of Benz & Co