Wedding Cake Projection Mapping – OK, I’ll let you off if you’re not too sure what this is, but believe me, it’s something quite new and very special in the world of wedding cakes, or indeed any cake you may require for a special event.
Now for the tech bit, projection mapping technology, also known as video mapping, allows images to be projected onto virtually any object, even where the surface is irregular, like a tiered wedding cake for example.
With projection mapping, software is used to focus or ‘map’ images onto a specific object, say your wedding cake, and literally animate the cake; bring it to life with your choice of imagery. Certain styles of real cake can be used to project onto or you can choose a dummy cake.
This is very much a visual feast, so I’ll let cake projection mapping expert Georgia of the Luma Bakery explain more about her work, with some gorgeous illustrations:
Tell us a little about yourself and your business
I’m Georgia, the owner and lead designer o f Luma Bakery. We bring wedding cakes to life with animated decorations using projection. The technique is called cake projection mapping – sometimes cake mapping or video mapping – but none of these sound very sexy!
What motivated you to start your business?
I was working as an animator for a company that creates projections for theatre and live events when I saw the Disney version of a projection mapped cake. Tinkerbell flies around the cake, sprinkles it with pixie dust and there’s a horse and carriage – it’s very cool. I thought the concept was amazing so I reached out to my childhood friend Gulgun Chakartash of Gully’s Patisserie, an incredibly talented cake designer who runs her own bakery and cake decorating business. I asked her if she wanted to help me create our own version of the projection mapped cake. She said yes and the rest is history.
Tell us a little more about the day to day activities of your business.
Most days I’m sat at a computer. Either behind my workstation animating something to project on to a cake or behind my laptop responding to enquiries and manning our social media platforms. The day before a wedding or event I’ll be prepping the files, making sure everything looks good and checking the equipment. The day of a wedding I’m usually there on the ground setting up, overseeing the cake and table dressing and then supervising the cake for the evening.
If our readers were to order from you, what can they expect?
Regardless of the theme, colour scheme or pricing package, our cakes are always tasteful and beautiful. That’s because a skilled creative eye is overseeing the whole process.
How can couples judge if a company is the right fit for their wedding?
Asking someone to provide a service on your special day entails a bond of trust, I think, between the people involved. So weddings, more so than any other event, require good chemistry and rapport. If a couple gets on with the supplier, I think that’s a good sign.
What are your favourite moments from previous weddings you’ve been involved with?
The client for one of the first weddings we did wanted the cake to be a surprise reveal for his guests. It caused such a frenzy! People gathered round, camera phones flashing, it was like being on the red carpet at the Oscars!
We also did a wedding at Cley Windmill in North Norfolk – a wonderfully quirky, intimate venue. The bride and groom are keen sailors so I had surprised them by transforming some of the photos they had given me of them racing in their boat.
I took the static photos and used them to create an animation of them sailing over the waves, past their competitors and winning the race. They were really delighted when they saw it. The event organisers were also excited to see how I’d taken some vintage black and white photos of Cley windmill and animated the sails to turn again.
The bigger picture – does your business offer goods/services outside of the wedding world? Tell us more.
We’ve created cakes for birthdays and christenings as well as weddings. We even did a Game of Thrones projection cake for a premiere party.
We’re also excited about working with businesses and bringing the idea to the corporate market – Christmas parties, award ceremonies, product launches etc. The cakes offer such a fantastic, dynamic canvas for logos, messaging or brand colours and they’d be a great showpiece for a brand-conscious event.
What have you got planned for 2017?
We have various wedding shows in the pipeline which we are really looking forward to attending. The idea of projection mapped cakes hasn’t really caught on yet in the UK and we’re really hoping that more couples will become aware of it, talk to their friends about it and spread the word in the coming year.
And finally, what or who inspires you and why?
I love movie titles and I especially love the work of a director called Patrick Clair and his studio Antibody. His work is so rich and textured and he plays with the ambiguities and similarities of forms in clever and captivating ways. Something I’ve tried to do in some small way in what I project on to our cakes.
Images Courtesy of Luma Bakery